I’m Sneha Yedulla.
I’m a graduate of the University of Michigan School of Information, where I studied UX Design and Research.
Growing up, sports were my passion and playground, with soccer, tennis, track, and weightlifting shaping my early years. As I delved into the world of user experience design, I discovered how the principles I learned on the field, court, and in the gym translated seamlessly into my design philosophy.
Just as every aspect of sports demands attention to detail and dedication, I apply the same rigor to my design process. Whether it's perfecting a tennis serve or mastering a weightlifting form, I've learned that success lies in understanding and refining each individual component. In design, I strive to dissect every aspect of a product – visuals, interactions, identity, and story. It’s about harmonizing the individual parts of a product to create a remarkable user experience.
THE STORY BEHIND MY LOGO…
In Telugu, the letter “స్” marks the beginning of my name. Being a first-generation American of South Asian immigrants has been an integral part of my life. Despite the challenges that have come with balancing my identities, I will always embrace my heritage and cherish the diverse perspectives it has afforded me.
My diverse background enriches my role as a UX designer. Drawing from the captivating storytelling traditions of India, inspired by the engaging tales shared by my grandmother growing up, I infuse creativity and detail into my designs. Additionally, understanding various cultural perspectives enhances my ability to empathize with users, allowing me to create more inclusive designs.
WORK
User Experience Design
Brand Design
Product Design
Brand Identity
Visual Design
Graphic Design
Web Design
Packaging Design
SKILLS
Figma
Adobe Photoshop
Adobe Illustrator
Prototyping
Design Systems
Interactive Components
Brand Guidelines
User Research
OUTSIDE OF DESIGN, I’M…
A Dog Lover!
Dogs are the delight of my heart. Snoopy, my 3-year-old poodle, has taught me so much about patience and empathy, skills I apply as a UX Designer! I believe humans have much to learn from dogs; they are truly a gift to mankind. In India, you'll find me happily feeding stray dogs – a cherished pastime.
A Bodybuilder!
Embarking on this journey 3 years ago, I've discovered that surprisingly, the mental gains outweigh the physical. It's fostered a drive for continuous improvement, enhancing every facet of my life. It's even enhanced my UX design approach, where trusting the process and continual refinement are key.